Speed. Make your selection. Enter your information. Then click a button. It's as easy as that. And all from your own computer.
	Convenience. Compare the online jewelry shopping experience with shopping at a mall jewelry store or department store: you rush to get there, fight traffic, vie for parking, get jostled by crowds, endure pushy salespeople, suffer long lines at the register…By the time you get home with your purchase, you're drained. And if you need to return the item, you can look forward to going through this hassle all over again.
	Selection. Web sites have the capacity to offer a much wider selection of merchandise for sale in one place than either a traditional store or catalog. This means you can uncover some truly unique jewelry items you won't find anywhere else.
	Service. Need to return a recently purchased piece of jewelry? Most shopping Web sites make it simple. gddiamond.com, for example, offers a full refund, 30-day return policy. There are always customer service representatives available to answer your questions via e-mail or toll-free number - or give you an update on the status of your transaction. You can also personally track the status of your purchase via the site, if you prefer. gddiamond.com offers a host of other services as well, including free second-day shipping, a newsletter full of buyer's tips, and e-mail updates of exclusive deals for registered members.
	Value. Because an Internet retailer has lower inventory and other overhead costs than a bricks-and-mortar retailer, these savings can be passed on to you, the consumer, in the form of great deals on the latest merchandise.
	Security. Most Web sites, gddiamond.com included, guarantee that all personal information you provide for payment or registration purposes is automatically encrypted by the latest security software. This eliminates the risk of data interception, manipulation or recipient impersonation by unauthorized parties.
	Authenticity. gddiamond.com is an online leader in standing behind the quality of its products. The site provides all diamond buyers with a grading certificate issued by GIA or EGL, the world's top laboratories. This will come in handy for insurance purposes if your merchandise is ever lost, stolen or damaged. gddiamond.com also employs an on-site appraiser.
	Education. The Internet is the world's largest storehouse of information. In the market for an engagement ring and want to learn about the 4Cs of diamonds? You'll find it here. Questions about how to clean your jewelry? It's all here. Want to learn how to judge quality, or discover the latest styles? You can do it all from your computer. Browse through gddiamond.com's Learning Center, for example, and you'll find fascinating gemstone lore, advice about caring for your jewelry, diamond buying tips and much more.

Even if you decide not to buy your jewelry online and opt for a traditional jewelry store or jewelry department, the Internet can still be a valuable resource. You can essentially do all your legwork - determine the style, quality and price you are willing to pay - before you even enter the store. So take advantage of it!